Celebrating 30 Years of Compassion and Kindness

Ita Buttrose reflects on her mother's funeral service with White Lady and the 30 year anniversary of the funeral brand"When mum died, I looked for someone to support and guide me through the funeral process who emulated her key qualities, especially her kindheartedness. I was fortunate enough to be hand held through this stressful time by a team of extraordinary women, who helped me and my brothers make all the necessary decisions."

The greatest lesson I learned from my mother was “compassion”. She was always so kind to people and even when she was in a nursing home mum always thought about others. I’d often find her sitting and talking with residents whose families rarely visited them. When we were growing up, there was always a place at our table on Christmas Day for someone who had no place to go.

When she died unexpectedly at 80, after a short illness, it was the first time I’d had to think about planning a funeral. I remember feeling concerned about doing the right thing by mum – planning a funeral that was compassionate, warm and sensitive – just like her. This is the challenging thing about funerals, creating a service that truly reflects the person and the life that they have lived. Unfortunately, mum hadn’t left any instructions about her end-of-life wishes, which made our task even harder.

When someone close to you dies, you experience a multitude of emotions, from shock, grief and pain, sometimes anger and even guilt. It’s at this emotional time that your funeral director becomes an integral part of your life, a calm authority in the chaos. When mum died, I looked for someone to support and guide me through the funeral process who emulated her key qualities, especially her kindheartedness. I was fortunate enough to be hand held through this stressful time by a team of extraordinary women, who helped me and my brothers make all the necessary decisions. Funerals are similar to weddings when it comes to the amount of planning and decision-making involved and everything has to happen in very short time frame. It can be very overwhelming. But, it was a woman's understanding that helped us through this difficult time. I couldn’t have done it without the help of our White Lady funeral director.

This year, White Lady Funerals celebrates its 30th anniversary, 30 years of providing the support and service I appreciated at my time of need. White Lady Funerals pioneered a significant change in the industry as the first female funeral service. It is a story of the women who ride into your life like white knights, kind, gentle and understanding, ensuring that the funeral is everything your loved one would have wanted, especially when they haven’t expressed their end-of-life care wishes. So many years and  milestones later, White Lady Funerals has remained true to its ethos of providing an unprecedented level of service, professionalism and industry knowledge, all with a woman’s touch, to the families that choose them.

When my time comes, I want my farewell to be as stress free and as organised as possible. There won’t be any hassle about the details because my family will know my wishes for the day and they won’t have to worry about payment either, because that will have been taken care of beforehand. My hope is that my advance planning will turn what could be a daunting task into a rewarding one for the people I have loved and cared for throughout my life. With the White Ladies at my side, I’ll be safe in the knowledge that my funeral will be everything my family and I would have hoped.

Prepaying a future funeral with White Lady gives you:

  • A funeral that truly reflects the life you’ve lived
  • Peace of mind knowing that your funeral is fully paid, relieving family of future costs
  • Security in the knowledge that funds are safely held by the Guardian Over Fifty Friendly Society, an APRA registered company
  • A future funeral at today’s prices

Call White Lady Funerals to start your planning on

1300 243 006