Our story
Our mission
Our caring Funeral Specialists are here to share their strength, compassion and guidance in times of loss.
Our history
We began as a collective of women, offering a caring, personalised approach to funerals. Where dark suits and black hearses, cold chapels and solemn speeches were once the only option, we created a fresh alternative, with empathy, courage and a woman’s intuition at the heart of our operation.
Since 1987, we’ve helped over 147,000 Australian families from all walks of life find their strength and say farewell to the ones they love most.
Today, our team comprises hundreds of strong, caring women across the country. Every White Lady Funeral Specialist draws from a wealth of life experience to guide and support you and your family.
Our promise
We will walk by your side, help you carry the weight of your loss and honour your loved one as you say farewell.
We’ll look after every detail, so you can focus on healing before, during and after the service.
We’ll support your family and community, and let our strength help you find yours.
Our character
We are empathetic
We show endless compassion for families and communities in grief.
We are courageous
We unburden you and lighten your load in the heaviest moments.
We are intuitive
We anticipate your needs and honour your loved one’s wishes.
Our impact
35 years serving the community
53 locations across Australia
250+ Funeral Specialists
147,000 unique farewells
